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The Genius Accelerator

My group coaching programme for women in their late 20s and 30s, who want to create a truly fulfilling life as a modern woman, where career, relationship and family support and enrich each other.

The genius accelerator

A group programme for people who want to deeply understand what they are uniquely suited to do in the world: to understand their Zone of Genius.

The Genius Accelerator will help you find work and other ways to express your Zone of Genius: matching your unique set of abilities and experiences to the needs of the world and dealing with the barriers that get in the way.

Read below for the details, and get in touch to find out more about joining the group. 


It is a six-month group coaching programme led by me, Robbie Swale. In each call I will coach some or all members of the group. We will meet twice a month and we will do work together to understand what makes us great: asking ourselves questions like the ones Gay Hendricks (who coined the term Zone of Genius) poses in his books, listening to others and their answers. And we will take these ideas out in the world, experimenting with how we might use these and dealing with the challenges that get in our way.

It is a group for anyone who wants to spend more time doing the things they do best, the things they do uniquely, in the world.

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“Through focused sessions where Robbie was fully committed to helping me identify my true path and tackling the barriers holding me back, I experienced a number of personal revelations that have enabled me to move forward with clarity and boldness.”

Alice Mayor, Founder, We Built This City


The concept of Zone of Genius has been important to me ever since I came across it via Gay Hendricks’ book, The Big Leap. The idea that there might be something beyond even the things I am excellent at, which could not only use all my talents and skills but also bring me an abundance of energy, money and fulfilment, has become a compass for my work. Each time I find ways to spend more time in my Zone of Genius, I notice the positive shifts in my life and the quality of my work, and that is thrilling.

Not only that, but given the current circumstances in the world, with complexity and uncertainty on the rise, I believe it is a moral imperative for more and more people to ensure they are making the greatest positive contribution they can by aligning the contribution they make with their unique mix of skills, talents and abilities: their Zone of Genius.


This is a group coaching experience. You will learn, be coached, create, complete assignments, bring the challenges you are facing in life and take action to create the life that is calling you.

Each member of the group will commit to being brave, being vulnerable and sharing the truth as they see it in service of themselves and the other members of the group. Each person will commit to bring the gift of themselves and see the gift in others.


All our work will be centred around deepening your understanding of your Zone of Genius, and then finding the ways and places where you can spend more and more time in it.

Whilst all my coaching programmes are flexible and tailored to the needs of the members, work with the kind of people who will join the programme will almost certainly touch on:

  1. VISION – Creating a vision of what you want to create through our work together, and of the ideal life that you want to create in the future. We will play with this on three levels: what is success? What would be extraordinary? And, what is the impossible goal?

  2. MISSION – The bigger Why behind your life and work. What is it that keeps you going, what are the things that matter to you deep down? What is the work that inspires you – in your career and outside it - and what do you want to leave behind at the end of your life? Once you understand your Zone of Genius, where will you put it to use?

  3. STRATEGY – Coaching isn’t coaching without taking this out to the world. How do you get more and more into a space where you can work and play in your Zone of Genius? What are the tactics you need, what are the steps you will take, both whilst we work together and further into the future? What do you need to put in place to help you, and who will be your partners along the way?

  4. MINDSET – Create a deep understanding of how your mind works. How are you getting in your own way? And how can we create a mindset which opens you up and allows you to create all you want to? The frames I like to use for this are Resistance and Possibility.

  5. ENERGY – We will look at this practically: what are the things which drain you, and what are the things which give you energy? How do you do less of the former, and more of the latter? And, going forward, how do we use energy as a compass, and follow it to find your Zone of Genius?

A full group coaching session, showing the way that I work in my group programmes, The Coach's Journey and the Genius Accelerator.


This is not a training course, although it will provide the opportunity for you to learn about many things. This is a group coaching programme, where you will be coached by me on what is most important to you in a group of other people seeking to spend more time in their Zones of Genius. This way of working is unusual: you probably won’t have experienced this kind of group call before, and to help people understand how I work with groups I recorded this video. I coached the three participants individually and as a group, and we created a wonderful energy and powerful results.

You can watch that video on this page, or download an audio file of the call by clicking here,

Structure of the Programme

  • Two 90-minute group coaching sessions a month, via the online platform Zoom.

  • A maximum of five members at any one time.

  • A weekly report to maintain momentum and learning outside of the calls.

  • Support between calls via a private Facebook group.

  • Connection with other like-minded people committed to uncovering their Zone of Genius and putting it to use in the world.

  • Membership of the group is on a rolling basis, but you must initially join for a period of six months.

The fee is £1,750 for a six-month membership (if paid up front, or £2,000 if paid in four instalments of £500). There is a requirement initially to join for six months at first and then if people want to stay part of the group they can sign up either for a further six-months, or become a month-month member for £350/month.

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“In the four months we have worked together Robbie Swale has had an amazing impact on my business and life.”

Faisal Sheikh, Managing Director, Monmouth Capital

Signing up for this programme is an investment in yourself, and a commitment to develop yourself, and create the work and life that you want. I invite you to take the leap.

Want to find out more about what this programme will be like? Get in touch.


I work as a coach, supporting people in personal and professional leadership.

My journey into the world of coaching began when a six-year relationship fell apart, using the energy of that break-up to create change in my life. Since then I have supported many clients in developing or changing their career, as well as creating businesses, developing and leaning into creativity, and leading teams and organisations. From the very start, what mattered to me was doing work which made the most of my unique gifts, contributing to the world in the best way possible, and doing work I love. That, then, became the core of my work as a coach.

It wasn’t until later, of course, that I heard the phrase, Zone of Genius. And it was even later than that when I realised that supporting other people to live more and more in that place is one of the most important pieces of work I can do.


Good, it does me, too.

If you think this group could be the perfect support for you on your journey, get in touch. If I think I might be able to support you, the the first thing we’ll do is meet and talk. From that conversation, we'll find out if you think I’m the person to support you on your journey, and if I think I’m the right coach - and this is the right programme - to help you to live more and more in your Zone of Genius.